Homebuy is a leading national supplier of electrical products, household goods and cash loans using personal credit facilities. Customers pay home-visit collectors every four weeks from a coin meter attached to their televisions.
Homebuy has headquarters in Walsall supported by a national distribution centre in Manchester and a further eight service depots around the UK.
We acted as lead advisor to the management team in conducting an MBO of the business from Administrators PricewaterhouseCoopers.
Orbis accepted the management team’s offer to co-invest alongside them and support them in their growth strategy.
Homebuy Group had been considered a star performer on the AIM market, reaching a market valuation of more than £100m. However, Administrators were appointed to Homebuy in September 2006 after a fall in cash collection, combined with spiralling costs, forced the company quickly into insolvency.
As a distressed deal, there were a number of challenges to overcome. With each day that passed the customer base was being eroded, meaning that a deal needed to be completed swiftly to maintain critical mass in the business.
The deal has allowed 400 jobs to be maintained and has meant that the approximately 60,000 customers can continue to be serviced.
The senior management team consisted of Phil Goad (Managing Director), Steve Banks (Financial Director), Julie Driver (Commercial Operations Director), David Buxton (Service & Logistics Director), Paul Lineham (IT Director) and Raoul Charmetton (Compliance and Processes Director).
James Grenfell
Gary Ecob
Craig Nash
James has taken a role as non-executive director on the board of the company.
The deal was supported by equity funding from Endless LLP and bank funding from Landsbanki Commercial Finance.