Orbis Partners finalised the acquisition of Hobbies Ltd by T. H. Baker Ltd. Orbis Partners were advisors to the shareholders of T. H. Baker with a team led by Gary Ecob and supported by Tom McCarthy.

Formed in 1888, T. H. Baker Ltd is a family-run jeweller with a network of stores across the UK and a strong online presence. T. H. Baker is an authorised dealer offering leading brands such as TAG Hauer, Breitling & Gucci plus their own T. H. Baker products.

Hobbies Ltd is an online retailer providing model makers and enthusiasts with a wide range of quality model kits, accessories, tools, components and guidebooks.

The shareholders of T. H. Baker wished to leverage their online expertise and to diversify into new markets through acquisitions of online retailers operating in different sectors.

Orbis was retained by T. H. Baker Ltd to research, identify, approach and act as lead advisors in acquiring an e-commerce business. Orbis identified Hobbies Ltd and led the transaction through to completion.

Orbis was able to identify targets in complementary markets which we were not able to reach. They led the process efficiently, focussing on getting to terms as rapidly as possible, saving us time and effort. During the negotiations they provided a vital role, guiding the parties to a successful conclusion.

Andrew Higgs, Director

It was satisfying to see a project from start to finish: from blank sheet of paper through the research and targeting phase and ultimately to a deal.  It shows the different ways that we can support our clients including strategic planning, research, sales & origination, deal management, analysis and negotiation.

Tom McCarthy, Director at Orbis Partners

For more info:

Related Case Study

Registered in England No.9098428 Registered Office: One Eleven, Edmund Street, Birmingham, B3 2HJ
The statutory directors of Orbis Partners Ltd are Chris Gregory, James Grenfell, Gary Ecob and Shah Zaki.