Sweet Martini - Orbis Completes New Media Transaction

Orbis Partners have advised on the sale of TDP Media Group (‘TDP’) to Martini Media in a multi-million-pound cross-border transaction. Orbis is the UK partner of Clairfield International, a worldwide partnership of M&A specialists and investment banking firms.

TDP is a London-based European digital media company which is Europe’s largest B2B and affluent targeting network. TDP’s clients include high-end brands such as Harrods, Porsche, Phillips etc.

Martini Media is a San Francisco-based digital marketing business with an estimated worldwide audience of 120 million. Its service platform includes web, video, email and social networking.

TDP was established by Matt Gower and Chris James. Gower was the former head of Channel 4’s Digital Media sales operation. Both Gower and James will remain with the company, which is set to expand into Europe and Asia, as European Managing Director and Commercial Director respectively.

This is an excellent deal for both parties, by combining forces the enlarged group is in a strong position to be a leading global provider in the fast growing sector of digital marketing.

Shah Zaki, Partner

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The statutory directors of Orbis Partners Ltd are Chris Gregory, James Grenfell, Gary Ecob and Shah Zaki.